One thing has become crystal clear at the first trade fairs in 2024: HINNO’s pioneering fully-recyclable product packaging is proving extremely popular!
At R+T and Dihei it was great to see the enthusiastic reaction of retailers and professionals to the product packaging. It is completely new within the industry, and unique in terms of sustainability:
“Packaging made from fully-recyclable paper instead of plastic bags – really is new! At last, rather than just talking about responsibility and environmental protection, someone is actually doing something about it!” was the verdict of several trade fair visitors.
Crowd-puller generates overwhelming feedback
HINNO’s paper packaging quickly attracted the visiting public – with many wanting to take exhibits straight home. Both the environmental protection concept and the completely new means of communicating product info via QR code were very well received.
Whereas before, the product had simply been visible in transparent plastic bags, now QR codes allow all product information, extra details, instructions and user videos to be called up on smartphones.
The overwhelming feedback from the broad-based expert audiences at the trade fairs gave HINNO a further reassurance boost. Without doubt, breaking new ground with this innovative product packaging was a risk. But a calculated one we were willing to take. Fortunately, it’s an opinion shared by many others, as was seen at the R+T and Dihei shows.
- The background article “The first markets have been restocked” can be found here
- In this post, you’ll discover the specific functions of the QR codes on HINNO packaging.
